Archive for January, 2009
Real Riders on Real World Bikes
Thursday, January 29th, 2009Motorcycle advertising campaigns are usually pretty impressive, appealing as they do to our emotional natures and evoking endless possibilities of escapism, new horizons and eternal youth.For a manufacturer such as BMW Motorrad, having a sought-after product such as the legendary GS range is great for business, but continuous marketing and promotion is necessary in the light of the current economic climate, as well as ever increasing numbers of cheaper imitations…