About
About Us : Our Passion, our story, our mission, and our commitments
For over 40 years, in one form or another, we’ve been dedicated to helping riders like you make the most of your time on your motorcycle or scooter. Because we understand that nothing’s more important than “The Ride.”
We know that you are not dependant on us; we are dependant on you! It’s that knowledge that has driven everything we’ve done to become one of the most trusted and respected motorcycle retailers in the world. Outstanding attention to our customer’s needs with service that’s second to none is our ultimate goal.
While we are new to the Ducati community, A&S Ducati is ready to bring the same passion and commitment to the Ducatisti community that we’ve given to Beemerphiles for over 30 years.
We’re committed to being your primary source for Ducati motorcycles , parts & accessories, riding gear, or just honest and accurate information and advise.
History:
Here’s a little bit of our history so you know a bit more about where we’ve been so you can get a better sense of where we’re going.
In 1968 we began life in Folsom California as A&S Motorcycle Parts (the very first motorcycle salvage yard in California!) We were founded by husband and wife Tony and Adrian Felice along with Adrian’s father, Sheldon Pine.
We specialized in dismantling and selling salvage parts for Honda, Kawasaki, Yamaha, Suzuki, Triumph, BSA, Harley Davidson, etc. Pretty much anything with (at least) two wheels.
Twenty years later, In 1988, we began our rise to notoriety by transitioning out of the salvage business and began selling BMW Motorcycles out of our new location in Citrus Heights, California.
Ten years later (1998) A&S Motorcycle Parts launched the very first version of what would go on to become one of the most successful dealership-operated website operations in the world: ascycles.com/ (And if you want a peek at where we started check us out in the Internet Archive).
In 1999, eleven years after starting to sell and support BMW Motorcycles (aided by an exclusive contract to supply BMW Motorcycles to the California Highway Patrol) A&S BMW Motorcycles becomes the most successful BMW Motorcycle dealership in the USA and the second largest dealer on the planet!
In 2000, A&S outgrew our Citrus Heights location and moved into our Roseville location where we remain today. In addition, that same year, we launched our initial entry in e-commerce.
September 2nd, 2004 A&S BMW Motorcycles launched version two of our growing BMW Motorcycle e-commerce superstore.
In 2004 we added Vespa Roseville to A&S BMW Motorcycles and created the umbrella name of A&S Powersports.
In 2009, building on our impressive, decades-long legacy of understanding and exceeding the needs and desires of riders, we added A&S Ducati to our line-up of premium European brands. Just like with BMW Motorcycles, we plan to continue our history of providing a top-notch, on-line shopping experience for Ducatistis with our Ducati E-Commerce Superstore as well.
And now today, after all of our growth and success, we still remain a family operation at heart. After Tony and Adrian retired in 2003 their son Randy took over as the President and Sales Manager. Sheldon’s son, Howard, runs our
eBay operations. Tim Whalen, who began wrenching on bikes 30 years ago is now our Master Certified service manager. Tim’s wife, Patty, handles shipping and receiving, his daughter Shannon is the parts manager, and a few of his other daughters are involved in other facets of the business as well.
About the only thing more awe-inspiring than our amazing club-house style showroom (over 25,000 square feet of bikes, accessories, riding gear; as well as a pool table, pinball machines, dart boards, free snacks and soft drinks) is our world-famous online shopping experience or BMW Motorcycle and Ducati parts, accessories, riding apparel, and other must-have riding gear and gadgets.
It doesn’t matter if you’re riding an old Ducati 750SS, a brand new Ducati Streetfighter or Ducati Monster , A&S Ducati is the best place on the web or in person to buy motorcycle parts, motorcycle accessories, or even Ducati motorcycle riding apparel.
We have all the regular maintenance items you are looking for like batteries , oil and oil changing tools, and tire repair tools.
If you’re getting your Ducati 1198 ready for a race, or taking your Ducati 848 out for a track day, we’ve got what you need like Ducati race suits and track/paddock stands.
We also have all kinds of parts and accessories to improve the appearance of your motorcycle such as carbon fiber or billet.
Our online catalog of parts and accessories features secure shopping for thousands of items grouped in easily searchable categories.
If you have any questions about your bike or any of the parts, accessories, or riding gear on our sites, our dedicated staff is only an email or a toll-free (800-698-9893) phone call away to give you the best, professional service.
A&S Ducati offers affordable extended service protection, finance, and insurance plans. You will also receive free roadside assistance and free pickup for major service during the warranty period when you buy a new Ducati motorcycle from us.
The Best Service Equipment and Techs
In addition to the excellent quality of work from our certified technicians and the master technicians, we use the best and latest technology to service your motorcycles.
A&S Ducati also provides special benefits to our service customers when you buy your new Ducati from us:
Free pickup of your Ducati motorcycle within a 25-mile radius while under warranty for the major services.
Free meal at Back 40 Bar-B-Que while you wait for major service
Convenient days of operation for our service department: Tuesday through Saturday
All motorcycles sheltered indoors
Work space with DSL and WiFi
President Randy Felice praises his number one asset: “Our customers have made us the best in the nation, and we want to thank them for their loyalty.” With such dedication, A&S Ducati will make your buying experience second to none.
Don’t forget, if you find yourself in Northern California, stop in and say “Hi!” You’ll find that it’s worth the stop!
Vision Statement
It is our vision to be a dealership that our guests hold in high esteem and by which other dealers set their standards. Through our dedication to positive personal connections, we will set the standard in building loyal relationships that will be known around the world.
Mission Statement
Our mission is to be the ultimate resource for vehicle sales, service, parts and accessories. We will be a destination for riders, whether at our store or on the worldwide web. We provide adventure.
Company Commitments
We are committed to honesty and integrity. We do what we say and say what we mean.
We are committed to supporting and promoting vehicle sales for the continued growth of our company.
We listen to our customer’s needs.
We commit to having a highly trained staff that is accountable and sees any challenge as the opportunity to provide service beyond expectations.
We comply with all laws and regulations.
We operate a fun, friendly, clean, safe and profitable business.
We use creativity to build long-term value for our guests, our employees and suppliers.
We will always remember that for us and our guests, “It’s about the ride”.